That's why I'm not going to try to curate a list of specific apps and call them the best lead management software-plenty of folks do that, but there's no way they've tested every single lead management tool in every single lead management category. It starts with lead gen, moves through lead distribution, lead scoring, lead nurture, and beyond. But your online lead management system is more likely going to involve a whole suite of tools-because lead management is a complex beast. If you're looking for a single lead management tool, you probably want a CRM. At a high level, it includes tools for the following aspects of lead management: Lead management software, then, is software that helps marketing and sales teams manage these leads that come through their pipeline. Lead management refers to all the ongoing processes involved in attracting leads (potential customers), qualifying them, and using targeted strategies to convert them into customers. Marketing automation platforms like HubSpot The best lead management software and toolsĬRMs like Zoho CRM, EngageBay, and Vtiger Lead management software helps you keep your business-critical tasks running smoothly while you focus on the work that humans do best. Like any good strategy, your lead management system is going to involve matching the best solutions to your specific needs-but no matter what, it's going to involve a lot of lead management software. A real estate agent, for example, doesn't manage prospects in the same way as an enterprise tech company might. Lead management software is a fuzzy concept-there's no magic bullet app for handling all of your lead management tasks.
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